Make counter tops pop and work for your customer. Countertop displays offer an opportunity to make one more final impulse sale before the customer walks out those doors. Counter Displays, also known as PDQ displays, are perfect merchandising solutions for a counter-top. If you use the right kind, you can sell the merchandise while advertising the brand at the same time.
Creating unique, attention-grabbing displays for high demand products and promotions is an exciting way to diversify a store's layout. Floor displays can have a small but effective footprint that allows retailers to display anything from small items to bulk products in an easy-to-access format. Floor Displays can be custom-designed to meet many merchandising objectives for product marketers. Benefits are that they are free standing, and not dependent on shelf space and they use vertical space with a space-efficient footprint.
Headers exemplify the principle that whatever the product, visible branding matters. Customers need to be able to see the item before they can be tempted into a purchase. Mounted on top of case stacks, displays, fixtures or shelves, header signage is positioned to be eye-catching and clearly visible. This type of graphic display is typically large and detailed to a greater degree than risers, channel strips and aisle violators. Since headers are typically placed at eye level or above, the idea is to be loud, proud and immediately enticing. Headers are best thought of as the marquee graphic that grabs attention from afar.
POP retail branding aims to educate the customer and promote the brand and/or product. These may include logo headers, logo bricks and storytelling graphics among others. Images are key here so you’ll want to use graphics that are eye-catching and consistent with your branding. Often these displays are incorporated into a larger display to help enhance the overall appearance.